Skip to main content
  1. Home
  2. Inspiration

Pantone’s color of the year ushers in an era of boldness in 2023

Viva Magenta is fierce, and here's how to bring it to your interiors

Amelia Wilson
By

Pantone released its color of the year for 2023, one of the boldest and most lively tones we’ve seen introduced to interiors in quite some time. Viva Magenta is Pantone’s 2023 color of the year, bringing vigor and vivaciousness into the home. This striking bold hue adds excitement and a sense of fearlessness in home design, something many homeowners and designers have been craving since neutrals have taken over the interior design landscape.

While this tone is certainly not for the meek and wary, it could be the perfect way to experiment with color in 2023. Or, this bright hue could redefine how we express ourselves through our interiors.

Bright pink chair and printed wall art in maximalist room
Ground Picture / Shutterstock

Pantone’s color of the year: Viva Magenta

Viva Magenta is a velvety red hue, similar to the luxe jewel tones that have been springing up in home design over the last year. This tone, in particular, looks bright red, vibrant, and cherry-like, but with a hint of a deep and vivid purple undertones that give it a more elegant and fruitful appearance. It’s reminiscent of KitchenAid’s color of the year for 2022, only brighter and more exuberant rather than mysterious and moving.

Related

Leatrice Eiseman, the executive director of Pantone Color Institute said, “PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family, as well as one of the strongest and brightest the world has known.” Pantone wanted to introduce a color that was both bold and exciting while also drawing people back to nature. Viva Magenta achieves just that.

Beetroot and magenta colored chair in a white room
Image used with permission by copyright holder

Why did Pantone choose such a bold shade?

Pantone remarks that Viva Magenta is “a new signal of strength.” This bold and vibrant tone is meant to empower homeowners and designers alike. Pantone added, “It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint.”

Recommended Videos

In 2023, many interior decorators are excited to experiment and add more color to their homes. While years past donned minimalism and neutral palettes, a new era of home design is emerging, and it favors color, pattern, texture, eccentricity, and authenticity.

Home design is also shifting to a more biophilic aesthetic with a focus on natural items, organic materials, and textures that remind us of our connection to the outdoors. Eiseman stated, “Viva Magenta reconnects us to original matter. Invoking the forces of nature,” making this the perfect hue to incorporate into the home for a lively natural touch.

Deep red bedroom wall design
Image used with permission by copyright holder

How can homeowners style Viva Magenta in 2023?

With a new age of experimentation in home design, you could use Viva Magenta however you like. For the bold and fierce, consider painting a room with this tone, both the walls and ceiling! Or, opt for a large area rug to put a modern twist on the classic pink carpeting of the 80s. For homeowners feeling more inspired with their experimentation, painting the bathtub, kitchen cabinets, or fireplace in this hue could create a fun maximalist pop of color.

For those who want to jump on the trend but prefer more subtlety, a couch in the shade of Viva Magenta can make a statement in the room. Additionally, using this color as an accent tone with throw pillows, painted picture frames, blankets, plant pots, or on an upholstered armchair can add this rich and luxe hue to the home without going overboard.

Red and magenta throw pillows
Image used with permission by copyright holder

What colors go with Viva Magenta?

When working with Viva Magenta, it’s important to understand what hues look best for a cohesive color palette. Thankfully, Pantone features a few of its favorite shades to blend with this bold and enticing tone.

Muted greens

Muted greens like Pantone’s Agate Gray 15-6307 and Pantone’s Sage Green 15-0318 are lovely colors to pair with Viva Magenta. Muted greens accentuate the natural feel of this vibrant color and uplift it by giving Viva Magenta a softer backdrop to really make the color pop.

Sandy hues

Pantone also shared a few sandy-toned shades in its compatible colors for Viva Magenta. Gray Sand 13-1010, Pale Khaki 15-1216, and Fields of Rye 15-1115 all made the list of compatible tones for Pantone’s color of the year. These warm and earthy neutrals are still favorable in 2023 in styles like Japandi, biophilic design, and more nature-inspired interiors. So, it’s no wonder Viva Magenta would pair beautifully with these organic hues.

Pale pink tones

Pinks are a great way to create a monochromatic effect with Viva Magenta. Monochromatic palettes are always trendy, offering homeowners and designers a way to get ultra comfortable with a color. Pale pinks, in particular, can be a perfect pairing for Viva Magenta. For example, Pantone’s Pale Dogwood 13-1404 is an excellent peachy shade that leans into an earthy brown undertone, giving it an authentic and organic feel. Or, homeowners can opt for truer pinks like Pantone’s Soft Pink 12-1209 to create a seamless monochromatic look in the home.

Pantone’s color of the year for 2023, Viva Magenta, is undoubtedly taking the spotlight. It’s bold and fierce and it encourages determination. For anyone looking to experiment with their interiors this year or who wants to feel empowered whenever they step into the room, Viva Magenta is the color to choose.

Editors' Recommendations

Topics
Amelia Wilson
Amelia Wilson
Contributor
Amelia Wilson (author pen name Amelia J. Wilson) is a content writer in Greenwood, IN. She often enjoys topics on…
What color light helps you sleep? Here’s why you should invest in some red lights for your bedroom
How to choose the right color lighting for your every mood
Red light in bedroom

Color psychology tells us many things about how we're influenced by what we see. Aside from cultural significance, most colors trigger similar psychological reactions in people. Some colors agitate or excite and others calm and pacify, putting you in a relaxed mindset.

You can use relaxing colors in several ways to help you design a room or aesthetic and alter the ambiance, depending on your mood. For example, even if you don't choose a specific color, certain bulbs like incandescents or fluorescents have their own warm or cold light. These dramatically change the way a room feels. If you want to achieve a certain look with color, here is some insight into which to choose if you want calm zen before you hit the hay each night or a wake-up call before you leave for work in the morning. Find out what color light helps you sleep and what one doesn't.
What LED light color helps you sleep and what light color keeps you up?
The number one way to help you sleep at night is no lights at all. Blackout curtains are the definitive sleep solution, next to white noise. You'll find that any light source isn't ideal for fully restful sleep, but this may not be an option for you.

Read more
What colors go with taupe? Striking ways to design your home
Looking for a versatile neutral? Try using taupe and pairing it with some fantastic complementary hues
Taupe wall paint with taupe chairs and a large plant

With a range of dark and light shades to choose from, taupe is a versatile color fit for sleek wall tones, soothing accents throughout the room, or simple shades on furniture. While some people avoid this neutral tone, worried that it will appear drab or dull in their spaces, knowing how to use taupe in your home design will help you best take advantage of this stunning neutral color. And whether you love this hue or not, knowing what colors go with taupe can aid you in choosing the right tones for your color palette, especially if you need a gorgeous neutral backdrop.

So, if you love taupe or are eager to incorporate it into your design, then we have a few tips for you. Below are some of the best complementary shades for taupe, as well as the most striking ways to style it in your home.

Read more
6 popular paint colors for basements that will brighten your home’s dungeon
Say goodbye to your dark basement and add one of these hues to brighten your space
Finished basement seating area with white walls and carpet

Whether you have a finished basement or one that's barely livable, your basement probably doesn't have a whole lot of natural light. While there are other ways to brighten this space (proper lighting, for one), the paint color you choose for your basement will make or break the space.  The right shade can enhance the basement, making it appear larger, and can also contribute to an overall happy, comfortable atmosphere your friends and family will love. But what hues are best for these often dark and dingy spaces? Today, we're sharing some popular paint colors for basements that will help brighten up the space.

With a fresh coat of paint and a few well-chosen pieces of decor, your basement will no longer be just a drab laundry room or overflow storage space. These are the popular paint colors for basements we love, and we think you will too.
What color paint goes in a basement?
The right color for your basement greatly depends on the amount of natural light available. For homeowners with windowless basements, you'll want to lean into cooler tones, brighter hues, and colors that aren't too bold. Whites, pale blues, and cool-toned grays will help brighten the space and lift the atmosphere, even if you only have artificial lighting.

Read more