Skip to main content

5 expert tips for selling a home when it isn’t a seller’s market

CEO of HomeLister shares tips for selling a property in a non-seller's market

Selling your home can be a challenge. From finding a real estate agent to staging your space, sellers often find themselves with a seemingly endless to-do list to get their homes ready for the market. And unfortunately, when selling a home, the housing market isn’t always favorable for sellers.

So, we spoke to the CEO of HomeLister, Lindsay McLean, to get a better idea of what homeowners can expect. Here are her five expert tips for selling your home.

Real estate agent in front of house for sale
Pexels

Don’t overprice your home

McLean’s first tip is to avoid overpricing your home. “Overpricing a home is usually a mistake,” said McLean. “Make sure you’re taking the current market into account and looking at comps — i.e., recently sold homes similar to yours in size, number of bedrooms/baths, and condition — in your neighborhood before you pinpoint your asking price.”

Recommended Videos

Buyers tend to avoid overpriced listings. As a result, your home may remain on the market longer than expected. “The longer a house is on the market, the less attractive it is to buyers.”

Modern dining room with round chairs and a table
ImageFlow / Adobe Stock

Stage your home to appeal to buyers

Staging your home to appeal to buyers is essential, McLean told us. “If you can swing it, hire a professional stager who will style each room by bringing in furniture and decor that works for the space and will appeal to most buyers.”

She also advised that homeowners “pay attention as well to the exterior of the home.” She suggested “keeping up with yard work, mowing, and even minor landscaping upgrades” to ensure your home looks pristine and inviting inside and out. Proper staging also allows for more aesthetically pleasing listing photos, which is a must-have today.

Neutral living room with tall curtains
Vlajs / Getty Images

Avoid too much personalized

One issue many sellers face is having a property that’s too personalized. However, buyers need to be able to envision themselves in the space rather than another family.

“Family photos, knickknacks, and kids’ trophies need to go,” said McLean. “This allows the buyers to picture the home as their own.”

She also suggested using “neutral tones like ivory or soft gray” for paint colors and furniture. It should look simple and cozy. “Bold colors and funky wallpaper won’t appeal to many buyers.”

Woman organizing food storage containers
VH-studio / Shutterstock

Cut the clutter

“Every surface and countertop should be completely clear, or buyers will think there isn’t enough storage,” McLean told us. If your organization doesn’t clear up the clutter, it might be best to invest in more organizers. Or, consider renting a storage unit to store unused items, like holiday decorations, while your home is up for sale or open to walk-throughs.

McLean also emphasized, “It’s critical to organize your pantry and closets — color coding hanging and folded clothes is a great way to give the illusion of more space.”

Real estate agent talking with homeowners with laptop on the table
BalanceFormCreative/Shutterstock

Save money where you can

Saving money wherever possible can greatly impact the selling process for any homeowner. Finding the best selling method for your situation is one way to do that.

“There are technology platforms out there,” stated McLean, “like HomeLister, that charge a low flat fee rather than a percentage of the sales price” for homeowners looking for agent alternatives when selling their property. “This means you save a lot of money that would’ve otherwise been spent on agent commissions so that you walk away from the sale with the most equity possible in your pocket.”

Following these five expert tips can help homeowners find success when selling their homes, even if it’s not currently a seller’s market. Sometimes, waiting for the opportune moment to put your home up for sale isn’t possible. But McLean’s advice can help homeowners navigate this situation with ease.

Editors' Recommendations

Amelia Wilson
Amelia Wilson (author pen name Amelia J. Wilson) is a content writer in Greenwood, IN. She often enjoys topics on…
4 home improvement projects to do right now if you want to sell this spring
home improvement projects for selling a house shutterstock 103238630

Home renovation projects make your standard of living better, but they also increase the value of your home. If you're planning on selling a house this spring, you may be thinking about making some updates to boost your asking price. Here's how to sell your house at a premium by completing these four simple home improvement projects that will get you the most out of your sale.

Minor bathroom updates
Remodeling the bathroom is one of the best ways to increase your home's value. If you're not able to do a complete remodel before spring, there are some minor updates you can do to your bathroom. These small upgrades can get you a 70.1% return on investment (ROI), according to Zillow.

Read more
How to keep your garden when selling your home
outdoor flower pots

If you’re planning to sell your home, odds are you're making sure the inside of your home is picture-perfect. And while you want to showcase all you've done indoors, you're likely not planning on leaving your furniture and decor in the home when you move out. These are your possessions and come with memories, time, and the effort to pick them out.

"For many buyers, a beautifully landscaped yard with show-stopping curb appeal can seal the deal. After all, who doesn’t want cascading blooms, immaculately trimmed shrubbery, and a carpet of emerald sod with their new home?" Realtor.com writes.

Read more
5 simple renovations that will help you sell your home
couple painting bedroom

If you're looking to put your home on the market soon, you may want to consider updating certain areas of your home or spending a bit of time on renovations to ensure you're getting the most money you can out of it. It may seem counterproductive to put money into a home you're selling, but it can mean even more money coming via the sale—and it's critical if you want to sell your home fast.

If you've been in your house for a long time, it may not seem like there's too much to do to get it market-ready, but try to look at it from a buyer's point of view. If you're struggling, ask your realtor to come over a few weeks before you plan to put it on the market to give you their opinion on what can be done to really make your home shine. Discuss your budget, too; updates can be expensive, and financing home renovations may be a smart move if you can't afford to pay for them outright.

Read more