Homeowners preparing to sell this spring may want to consider the power of natural home design. New research from Zillow shows that homes featuring organic, nature-inspired elements are commanding higher sale prices. In fact, sellers could get up to 3.5% more, which amounts to roughly $12,500 on a typical U.S. home.
The trend of incorporating natural elements is known as organic modernism. This design approach blends earthy textures with clean, modern lines. Popular features like soapstone countertops, white oak floors, and Venetian plaster walls are resonating with today’s buyers, who are increasingly drawn to homes that feel calming, refined, and connected to nature.
“The contemporary look of homes today is characterized by natural stone, wood flooring and cabinetry, and textured walls,” said Amanda Pendleton, Zillow home trends expert. “Buyers are seeking out and competing for homes with these raw but refined finishes.”
According to Zillow’s analysis of over 2 million listings, homes with the following features are consistently selling at higher prices:
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Soapstone countertops increase sale price by 3.5%.
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Wet rooms increase sale price by 3.3%.
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White oak floors increase sale price by 3.2%.
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Outdoor showers increase sale price by 2.8%.
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Outdoor kitchens and bluestone patios increase sale price by 2.2%.
Functional outdoor spaces remain highly desirable, a shift that started during the pandemic and continues to influence buyer behavior. Move-in-ready homes, particularly those that have been remodeled, are also seeing strong returns.
In addition to showcasing high-value features, sellers can benefit from strategic listing tactics. Homes listed on the MLS tend to sell for about $5,000 more than those sold off-market, and those listed in late May can net an additional 1.6%.
For sellers, combining natural design with smart timing may be the key to maximizing resale value.
